→ Close Project

Graphic design, email marketing, campaign building,
social media asset creation, digital ads creation, video editing, editorial, photography.

Saint + Sofia

I joined the Saint + Sofia marketing team with an initial focus on social media, developing campaign concepts, photography, asset creation and post planning across organic channels. As the business grew, my role expanded to take ownership of the email channel, where I designed and built weekly campaigns, developed send strategies, managed customer segmentation and flow logic in Klaviyo, and helped evolve the brand’s email templates. I also created GIFs and digital assets across ad campaigns, before expanding into short and long-form video editing, assisting with concept development and production. In early 2026, I took responsibility for the design and layout of the company’s monthly printed editorial newsletter, producing four consecutive editions distributed with customer orders.

Campaigns / photography

My initial focus at Saint + Sofia was the brand’s static social media channels; Instagram, Facebook and Linkedin. This involved planning campaigns and shoots alongside the social media manager, and working both on location and in the studio to capture, retouch and grade imagery. I also edited product photography and ghost mannequin imagery for the website.

Email

Starting by designing emails, my role within the email channel quickly grew to one that also included planning and organising email campaigns. This involved the planning, design, and build of emails within sketch and klaviyo. My knowledge in klaviyo also had to grow as I began working on flows and segments, and both customer retention and reactivation campaigns through the development of new send schedules and audience management.

I would also develop the design systems behind the campaign emails, creating various new modular templates throughout the year for everything from launch to sales to event promotion to gift card emails.

Social / motion

Alongside static social content, I expanded into the creation of GIFs, animations and short-form video for Instagram and other digital channels. This involved adapting campaign assets into different formats, editing footage and developing motion graphics for social.

Editorial

I also designed the new monthly newsletter, for January-May. This would be shipped out in every order and required a design system to accomodate different styles of articles in each edition.